NEWS
Social Signals
Factored Into Page
Rank
Google's Matt Cutts has confirmed in a video posting that
search engine results pages (SERPS) on the website now factor in
social signals when determining rankings. This change has taken
place since May
2010.
He went onto explain that
this does not automatically mean that the more followers a company
has on their Facebook or Twitter accounts, the higher they will rank
on Google.
Rather, the type of followers, those with a good internet reputation would be the key to
improving search engine marketing.
To stay abreast of
trends and
technology
advancements,
Sumner
stays current with
the news and continues
to participate regularly in
developer forums and expands her
knowledge through training courses sponsored by large
internet marketing companies, developer
forums and
the internet search giant, Google,
as
well as
industry related events in her
clients' areas of practice.
No time or expertise to do
it yourself?
Contact Sumner.
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