NEWS
As reported in e-week, Microsoft has updated its Bing
search engine with new features, as the company seeks to shorten Google’s market lead.
Microsoft unveiled some updates to its Bing search
engine December 15, as the company rounds out another year of heightened competition with Google in the
worldwide search market.
Those updates include new features for its Bing for
Mobile app for iPhone and Android, notably integration of OpenTable and Grubhub. Microsoft is
also promising street-level imagery, real-time public transit info, and “check in” functionality.
Microsoft used the announcement to highlight its
previously-announced deeper integration with Facebook. “Starting today, if your search results
include a specific link that has also been ‘liked’ by someone in your Facebook link will be highlighted as ‘Liked’ within Bing,”
Paul Yiu, Bing’s Group Program Manager, in a December 15 posting on the Bing Community blog.
The feature is currently available only to those users in the United States.
Google indexes Twitter
tweets in its search
results. But that's
a far cry from the
interactivity Bing
is providing with
Facebook Liked
Results and Happy
Island, which hooks
into the Facebook
Connect service.
To stay abreast of
trends and
technology
advancements,
Sumner
stays current with
the news and continues
to participate regularly in
developer forums and expands her
knowledge through training courses sponsored by large
internet marketing companies, developer
forums and
the internet search giant, Google,
as
well as
industry related events in her
clients' areas of practice.
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To read more on this
report,
visit e-week
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