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As reported in e-week, Microsoft has updated its Bing search engine with new features, as the company seeks to shorten Google’s market lead.

Microsoft unveiled some updates to its Bing search engine December 15, as the company rounds out another year of heightened competition with Google in the worldwide search market.

Those updates include new features for its Bing for Mobile app for iPhone and Android, notably integration of OpenTable and Grubhub. Microsoft is also promising street-level imagery, real-time public transit info, and “check in” functionality.

Microsoft used the announcement to highlight its previously-announced deeper integration with Facebook. “Starting today, if your search results include a specific link that has also been ‘liked’ by someone in your Facebook link will be highlighted as ‘Liked’ within Bing,” Paul Yiu, Bing’s Group Program Manager, in a December 15 posting on the Bing Community blog. The feature is currently available only to those users in the United States.

Google indexes Twitter tweets in its search results. But that's a far cry from the interactivity Bing is providing with Facebook Liked Results and Happy Island, which hooks into the Facebook Connect service.

To stay abreast of trends and technology advancements, Sumner stays current with the news and continues to participate regularly in developer forums and expands her knowledge through training courses sponsored by large internet marketing companies, developer forums and the internet search giant, Google, as well as industry related events in her clients' areas of practice. No time or expertise to do it yourself? Contact Sumner.

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To read more on this report, visit e-week

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