 NEWS
Google to
Investigate Cloaking
According to
sources, Google will address
the issue of
cloaking in the
first quarter of
next year.
Cloaking,
which is against
Google’s
guidelines
is defined
by
Google
as
follows:
"Cloaking refers
to the practice
of presenting
different
content or URLs
to users and
search engines.
Serving up
different
results based on
user agent may
cause your site
to be perceived
as deceptive and
removed from the
Google index." (read
more)
In short this is
a practice
that offers
different search
results to users and
search engines.
Cloaking goes
against Google’s
webmaster guidelines
and could even lead
to the removal of a
site from the search
engine’s index. This
is a precaution to
sites that use
cloaking.
This past month,
Google has been
investing more time
on refining its
algorithm against
negative search
engine optimization
techniques.
Google's Matt Cutts,
in charge of much of
the search giant's
antispam efforts, over the past week
Google plans to take
a closer look at the
practice of
"cloaking," or
presenting one look
to a Googlebot
crawling one's site
while presenting
another look to
users. This can
include "serving a
page of HTML text to
search engines,
while showing a page
of images or Flash
to users," according
to
Webmaster Central
help pages
but Cutts implied
that Google was
looking beyond page
content in its
renewed emphasis on
cloaking by
suggesting that
Webmasters "avoid
different
headers/redirects to
Googlebot instead of
users."
To stay abreast of
trends and
technology
advancements,
Sumner
stays current with
the news and continues
to participate regularly in
developer forums and expands her
knowledge through training courses sponsored by large
internet marketing companies, developer
forums and
the internet search giant, Google,
as
well as
industry related events in her
clients' areas of practice.
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