The internet has changed how we network and interact with friends, customers and potential clients. Millions of hours are spent daily on networking through online groups. Unless your time is strategically being spent, it is more play time than profitable time.

Social media has evolved from a place to reconnect with old friends and share pictures, to a goldmine for information and a platform to build your brand. Yet the most effective companies who include social networking in their marketing mix are seen to post content that encourages relationships rather than selling products. The virtual market responds more to learning more about a the mission, vision and personality of a company rather than the old standard of "sell", "sell," and more "sell."

The total number of connections your content can be seen in one social network is growing daily, however, the best return on your time investment depends on how effective you are at choosing the right network and the pertinent content.

Effective social media strategy is more than simply setting up a profile on a few social networks. Social media is about building relationships, not hard sell. It takes time and consistent effort to see any meaningful results so planning and mapping out your social media strategy is essential.

Although Facebook and Linked-In are two of the most globally popular social networking sites, there are also sites specific to your business, your areas of practice and your personal interest that are also important to add to your marketing mix. No time or expertise to do it yourself? Contact Sumner.