Researchers estimate that United
alone spent $400 million on e-mail marketing in 2006.
Staying connected with your clients and prospects is
essential. If you aren't - someone else is.
Implementing an effective
email marketing program is a simple yet complex set of
tasks, beginning with building a permission-based
list of recipients. Your content is best received with it is
relevant to your recipient and delivered in the right
It's not how many emails you
send - it's how many people actually open your message AND how many click your links, respond to your offers
AND click to buy your products, sign up for your events,
etc. To gauge the effectiveness of your messages, you
must analyze the results. Based on these analytics,
making constructive adjustments in your plan is essential.
relevant content and properly scheduled emails can
strengthen your brand awareness, develop your customer
relationships and stimulate referrals.
to discuss the potential of e-mail
marketing for your business.
e-mail marketing is
a form of direct
uses mail as a means of communicating commercial or fundraising messages to
an audience. In its broadest sense, every e-mail sent to a
potential or current customer could be considered e-mail
marketing. However, the term is usually used to refer to:
1. Sending e-mails with
the purpose of enhancing the relationship of a merchant
with its current or previous customers and to encourage
loyalty and repeat business 2. sending e-mails with
the purpose of acquiring new customers or convincing
current customers to purchase something immediately,
adding advertisements to e-mails sent by other companies to their customers.